# Software Combined

> Long-term investor in successful B2B tech businesses.

Software Combined is an investment firm focused on established B2B software businesses. The public website is best used as a company profile and public source for the firm's acquisition approach, team, portfolio, and announcements.

The most reliable current business description is on the main site pages rather than archive pages. For transaction history and milestone announcements, use the news section. For direct outreach, use the contact page. The site also contains schema.org organization, website, and breadcrumb markup in page HTML.

## Primary pages

- [Home](https://www.softwarecombined.com/): Overview of the firm's positioning. The homepage explains that Software Combined works with business owners and portfolio companies over the long term, with emphasis on protecting what makes a business distinctive and helping it grow without changing its identity unnecessarily.
- [Company](https://www.softwarecombined.com/company/): Summary of the firm's values and partner approach. Use this page when the question is about how Software Combined describes its role, operating principles, or relationship with partner businesses.
- [For Owners](https://www.softwarecombined.com/for-owners/): Best page for acquisition intent. It explains that Software Combined offers flexible deal structures and is oriented toward owners who want continuity, stability, and a long-term home for their business.
- [Portfolio](https://www.softwarecombined.com/portfolio/): Best page for current portfolio context. Use it to identify portfolio businesses and understand the range of software companies represented publicly on the site.
- [Team](https://www.softwarecombined.com/team/): Team and leadership page. Use it for people and leadership context rather than inferring that from news posts.
- [Contact](https://www.softwarecombined.com/contact/): Direct contact path, including public contact details and enquiry form.

## News and announcements

- [News](https://www.softwarecombined.com/news/): Main archive for public updates, thought pieces, and acquisition-related announcements.
- [Software Combined acquires Acendre](https://www.softwarecombined.com/news/software-combined-acquires-acendre/): Media release announcing the completion of Software Combined's 14th acquisition, returning Acendre to Australian ownership from US company HireRoad.
- [Why Acendre came home](https://www.softwarecombined.com/news/why-acendre-came-home/): Feature article on what Acendre built, the search for a long-term owner, and why the team described the transition as coming home.
- [What actually happens after you sell](https://www.softwarecombined.com/5-questions-to-ask-acquirers/): Evert den Hollander explains what founders, teams, products, and customers can expect after an acquisition, with five questions to ask an acquirer before signing.
- [Why we appointed a Group CTO](https://www.softwarecombined.com/news/why-we-appointed-a-group-cto/): Public article introducing Brent Maxwell as Software Combined's first Group CTO and explaining the portfolio AI-readiness role.
- [Software Combined expands into the Netherlands](https://www.softwarecombined.com/news/software-combined-expands-into-the-netherlands/): Public update on geographic expansion.
- [Software Combined pursues Benelux acquisition strategy, welcoming WCC Group](https://www.softwarecombined.com/news/software-combined-pursues-benelux-acquisition-strategy-welcoming-wcc-group/): Public statement about Benelux strategy and WCC Group.
- [From Australia to Amsterdam: how Software Combined is rewriting acquisitions with one philosophy, we never sell](https://www.softwarecombined.com/news/from-australia-to-amsterdam-how-software-combined-is-rewriting-acquisitions-with-one-philosophy-we-never-sell/): Long-form article about the firm's acquisition philosophy.
- [Software Combined acquisition of DBVisit extends its footprint in New Zealand](https://www.softwarecombined.com/news/software-combined-acquisition-of-dbvisit-extends-its-footprint-in-new-zealand/): Public acquisition announcement.
- [Software Combined acquires MacroView Business Technology Pty Ltd](https://www.softwarecombined.com/news/software-combined-acquires-macroview-business-technology-pty-ltd/): Public acquisition announcement.
- [Software Combined expands its portfolio, acquires Omnitronics](https://www.softwarecombined.com/news/software-combined-expands-its-portfolio-acquires-omnitronics/): Public acquisition announcement.
- [Software Combined group acquires Auckland-based Activate](https://www.softwarecombined.com/news/software-combined-group-acquires-auckland-based-activate/): Public acquisition announcement.

## Optional

- [News category archive](https://www.softwarecombined.com/news/category/uncategorised/): Archive page, lower signal than the main news index.
- [Author archive: Jess](https://www.softwarecombined.com/news/author/jess/): Author archive, not a primary business source.
- [Author archive: Julie](https://www.softwarecombined.com/news/author/juliesoftwarecombined-com/): Author archive, not a primary business source.
- [Author archive: OJ Davey](https://www.softwarecombined.com/news/author/ojdavey/): Author archive, not a primary business source.
- [Author archive: 28 Digital](https://www.softwarecombined.com/news/author/28digital/): Author archive, not a primary business source.